Felicity Muscat
Service Based Business owners
Why 80% of Service Providers Stay Stuck at 20% Close Rates
(And How to Break Free into Predictable 70% Yeses,
You’re already great at what you do — but your close rate doesn’t reflect your skill.
You’re not new to this.
You’ve helped clients get incredible results…
You’re taking the calls.
You’re showing up.
You’re doing the work.
But somehow… 8 out of 10 buyers still disappear after the pitch or say no.
And it leaves you wondering —
“Is it my offer?”
“Do I need more leads?”
“Maybe my script isn’t strong enough?”
Here’s the truth nobody in this industry tells you:
The Problem Isnt what you have tried so far
You’ve tweaked everything except the one thing that actually moves the needle — buyer resistance.
The real reason premium buyers walk away isn’t your price, your offer, or your pitch.
It’s resistance — and it shows up before the call even begins.
🧠 Most buyers have already made 60–90% of their decision before you even say hello.
If you don’t dissolve that resistance first, you’ve already lost the sale.
It’s not that buyers “can’t afford it.”
It’s that their brain is wired to protect itself from risk — and traditional sales tactics trigger that protection.
No one teaching this topic ,has pushed sales to the edge like I have — or treated sales like a science experiment to stop doing what felt hard and made it feel effortless.
Everyone else just copies the same pushy tactics and hopes they’ll convert higher than 20%.
Here’s the thing —
When you understand how to dissolve that resistance before the close, and understand why the brain triggers this to begin with, and apply it, something wild happens:
Buyers start closing themselves.
That’s the shift that takes you from 20% to 70% close rates — without changing your offer, your price, or your personality.
Because when buyers feel safe, understood, and in control — and you activate the right decision pathways — they say yes faster.
Here are some averages 👇
Average Close Rate: 10–20%
Power Player Standard: 70%+
And that gap isn’t from:
❌ Running more ads
❌ Lowering your price
❌ Learning a thousand rebuttals
👉 The difference is how you guide the buyer through decisions —
and whether resistance is activated or dissolved.
How do I know this? as I have been where you have.
If you keep selling the old way…
❌ 60-minute calls that drain you
❌ “I’ll think about it” becomes normal
❌ Buyers ghost after hearing the price
❌ You question your offer, value, and confidence
❌ Your income stays stuck at 10–20% closes
When you dissolve resistance first…
✅ 22-minute calls that convert
✅ Buyers say yes before the pitch & feel massive desire for your offer.
Be prepared to have clients that triple text you to get started.
✅ No objections — because nothing feels risky & you are no longer persuading past resistance. you are dissolving resistance.
✅ Total clarity, confidence & leadership
✅ 70%+ closes from the SAME leads
I’ve sold over $64M using this exact method —
and I’m the sales system breaker service providers call
after they waste $20K on traditional sales coaching and have brought countless other sales courses.
They try the 70 % close framework, which makes selling obsolete and the thought of going back to selling the old way, makes my clients laugh.
3 Myths Keeping You Stuck at 10%
Let’s bust the false beliefs holding your revenue hostage:
“More leads will fix my sales problem.”
No. More leads just means more wasted calls if you don’t convert.
“I need better scripts or objection-handling.”
Scripts make buyers feel sold to. Objection-handling makes them defensive, and means you have missed the one vital thing needed at the start of all sales calls. if you had done this objections and selling would become obsolete.
“I have to push, pressure, or convince.”
Pressure creates resistance — not commitment.
Nod your head if you’ve tried these and still feel stuck.
✅ Want to close 7 out of 10 buyers without pressure, pitch, or objections?
Download The 70% Close Framework™ Free
Grab it now before your next sales call.
More premium SALES BEGIN WITH these secrets
🔑 Step 1: Why resistance shows up before the call even begins.
🔑 Step 2: How to tap into deep emotional desires (not just surface-level goals).
🔑 Step 3: How to lead buyers into commitment without pitch, pressure, or persuasion.
It’s not about “selling harder.”
It’s about creating an environment where buyers say yes because it feels safe, certain, and aligned..
"Its time, to stop wasting your time losing potential clients to ineffective sales methods that result in low close methods
The New Paradigm: The 70% Close Path
Inside The 70% Close you’ll discover:
Mastery
🔑 Step 1: “The exact 22-minute call flow that replaces push with trust.
Activate desire
🔑 Step 2: How to tap into deep emotional desires (not just surface-level goals). Why you must to dissolve resistance before you pitch so objections vanish.”
Client Commitment secrets
🔑 Step 3: How to lead buyers into commitment without pitch, pressure, or persuasion.
It’s not about “selling harder.
What’s inside this guide?
The 70% Close Framework™
The essential truth about sales no one tells you—the reason your calls get ghosted the moment you pitch.
⚡ This is not “sales training.”
⚡ This is not objection handling.
It’s a belief-led conversion system that dissolves resistance before you ever pitch—so buyers say yes with certainty and trust.
THE FOUR ESSENTIAL KEYS
How to start the call,
CORE ELEMENTS
Why all methods you are currently using are leaving 60% of calls unclosed
Why MOST OF YOUR LEADS ARE SKEPTICAL
Learn about the symptoms your prospects are giving you and learn the 3 buyers that come to sales calls.
🚀 One client was stuck at a 15% close rate. After applying this process, she closed 7 out of 10 buyers from a single masterclass.
🚀 Another service provider went from endless “let me think about it” calls to consistent $35k months — without changing her offer or her audience, chasing leads dealing with ghosted calls.
I used this in my sales career and I am still called by companies I worked for, asking if I want to come back to this day. I combined my knowledge on learning the mind with battle testing this on clients out on the field until I perfected my 70 % close
This isn’t theory. It’s battle-tested. And it works. There is a study that has been released that explains exactly what I teach in my framework and why removing fear first made objections and selling obsolete, message me for a copy of the research paper.
The Hidden Cost of Staying at 20%
Let’s do the math.
10 calls per month at $5k offers = $10k/month at 20% close rate.
The same 10 calls at 70% = $35k/month.
That’s a difference of $300,000+ per year.
👉 Every month you stay at 20%, you’re leaving $25K — and over $300K a year — on the table.
Its easier than you think
Inside The 70% Close you’ll get:
✅ Learn why you need to apply the exact shifts that dissolve don't trigger resistance before the pitch.
✅ The science-backed process for moving buyers into commitment.
✅ A clear path showing why you are not getting 70% conversion
And when you’re ready, I’ll show you exactly how to apply this to your business on a 70% Close
Get Your Free Copy Now
👉 Click below to grab your copy of The 70% Close.The Belief-Based System That Makes Buyers Close Themselves (in 22 Minutes or Less) From exhausting 60-minute calls to effortless 22-minute yeses — without objection handling, scripts, or pressure
Start turning 2 out of 10 yeses into 7 out of 10 — and unlock the income, freedom, and impact you know you’re meant for.
This isn’t another sales script. It’s the 70% Close System™ trusted by service providers who refuse to sound salesy, chase clients, or stay stuck at 20%.”
“Jana jumped from $10K months to a $100K day. Shes now the Power Player whose clients close themselves.
“Josh closed his first $10K client in 3 weeks — no chasing. Now the Coach who doesn't sell and buyers are all in
“Daniel tripled his income in 90 days.”
This is what happens when you stop selling like everyone else and start leading like a Power Player.
Hello, Im Felicity Muscat
I’ve spent the last 16 years mastering sales — not only working in the field but also studying the mind: how people make decisions, what truly drives them, and how those forces shape both their conscious and unconscious choices. I’m the sales system breaker — the one service providers turn to after $20K in failed programs , And my 70% Close Framework collapses years of struggle into 90 days. Download the ‘70%’ and I’ll send you the exact system. This is not sales training, not objection handling. It is a belief-led conversion system that dissolves resistance before you pitch
What I share in my books is the exact process I used to consistently close perfect-fit clients in my own service-based business. These weren’t one-time wins. My clients stayed with me for four consecutive years, booked my coaching and mindset workshops for two years in a row, and at one point I signed 10 high-ticket clients in a single weekend.
Without this process, you’ll keep wasting hours on sales calls that never uncover a client’s real desires. You’ll attract half-committed clients who nod along but don’t follow through. You’ll watch buyers choose other coaches, experts, and practitioners instead of you — and be left wondering what went wrong.
With this in your hands, the guesswork disappears. You’ll gain clarity, know exactly how to move your clients into full commitment, and finally see the next steps in your business with certainty.
You’re Only One Step Away From Learning Why Your Call Closes Are Stuck at 10–20%
Right now, you’re showing up to call after call, saying all the “right” things but most buyers are already halfway out the door before you even pitch.
The problem isn’t your offer. It’s not your price. And it’s definitely not because you’re not good enough.
The real reason? Buyer resistance. The wealthy buyers you want don’t ghost because they don’t need you. They ghost because resistance wasn’t dissolved. And affluent buyers don’t tolerate resistance or a person that doesn't activate anything other then trust.
Unless you learn how to dissolve resistance before the pitch even starts, you’ll keep:
❌ Wasting hours chasing clients who never commit.
❌ Hearing “I’ll think about it” instead of “yes.”
❌ Watching prospects choose other providers, experts, and practitioners over you.
Here’s the truth: great sales calls aren’t about handling objections or memorizing scripts. They’re about moving your prospect into the vision of what’s possible so by the time you make the offer, the yes feels inevitable.
And that’s exactly what you’re about to learn.
With this next step, you’ll finally understand:
✅ Why most calls stall at “let me think about it.
✅ The hidden blocks keeping your conversion rate stuck.
✅ How to shift into a process that closes 70% of your calls — without push, pressure, or persuasion.
You’re one step away from clarity, one step away from confidence, and one step away from unlocking the 70% close path.
Download the 70% Close Framework™ — and discover why service providers across industries are going from 20% to 70% close rates in weeks.
.
Skip the trial and error using this proven
FORMULA, to shortcut your success
Download the 70% Close Framework™ today — the same system that turned $10K months into $100K days.
This free download won’t always be available.
This free guide is only available for a limited time — and comes with the private video training normally reserved for my Premium clients.
⏱ 2:00 – Why traditional sales tanks your conversions (If you’ve ever wondered why doing everything “by the book” still leaves you stuck at 20% closes… this will change your perspective instantly.)
⏱ 3:50 – What resistance really is (The invisible wall that kills sales — and how it shows up before you even make your offer.)
⏱ 8:15 – What this is NOT (Most coaches teach this wrong… and it’s why you’re still chasing clients.)
⏱ 9:04 – What you think the problem is (This one shift will save you years of wasted trial and error.)
⏱ 9:11 – What objections really mean (Hint: They’re not about the money, and not what you’ve been taught.
⏱ 9:45 – The hidden cost of pitching (Every pitch-first call is draining thousands from your business. Here’s why.)
⏱ 10:26 – My background & experience (Why you can trust this process — $64M sold and 16 years of proof
⏱ 11:27 – The #1 mistakes service providers make in calls (Almost everyone does this — and it’s silently destroying your close rates.)
⏱ 11:40 – The process: what it is and why it matters (Your shortcut to 70% close rates explained in plain English.)
⏱ 13:08 – One of the biggest reasons for low close rates (The hidden factor nobody talks about, but it’s everywhere in your calls.)
⏱ 13:30 – Why you should NEVER tell a prospect they have a problem (unless you do this first) (Most coaches sabotage the call right here.)
⏱ 14:10 – How to know if a lead wants to learn vs. actually buy (Spot this difference and you’ll stop wasting hours with “freebie seekers.”)
⏱ 14:53 – Why selling the outcome keeps your conversions low (The common advice that’s costing you thousands each month.)
⏱ 22:13 – Why the push close kills your conversions (It only gives you one option — and that’s why it caps your growth.)
Testimonial
Success Coach
Working with Felicity has been like nothing else I've done and I've invested a lot into personal development, my mindset, and my business.
Felicity has a way of understanding exactly how you're feeling and the patterns which are limiting your growth. She quickly gets to the root of the issues and allows a safe space for you to process how you're feeling. She has an amazing way of guiding you, by explaining in depth about the brain and the methods she uses.
Before working with Felicity I was spinning my wheels in my business and my life! Every time I would take a step forward I'd end up 5 steps back. I was procrastinating, avoiding and sabotaging any success I would create. I'd lost clarity, confidence and faith in my abilities
Since working with Felicity, I've been able to work through the blocks standing in the way of what I want in my life. Even within the first session I felt lighter and filled with hope, I found clarity and confidence returning. My mindset had shifted and I felt the integration of new empowered beliefs, motivation and energy, session after session.
I would highly recommend Felicity! The value she provides is unmatched. She has such a beautiful energy and has helped me so much in such a short space of time. She genuinely cares about her clients and helps them achieve results.
Thank you Felicity
Vicki Thomson
Instagram Coach
What was different about Felicity’s approach was she actually took the time to ask me some personal questions rather than just give me
"One size fits all” advice.
As it transpired, I was dealing with some serious money mindset blocks (I actually didn’t think I had any!) that she was able to clear for me in a really logical but also empowering way.
I felt an immediate shift and went straight back to my business on the same day with a different mindset.
I feel more confident than ever to charge what I am worth and beyond rather than feeling like I have to slash my prices to be seen as a nicer or more fair person.
I got a lot of value from our session and we talked about things I’d never discussed with a coach before but realised how important they were if I really wanted to be successful in my business.
Felicity led me to acknowledge my past failures and leave them at the door in a gentle and kind way and I didn’t feel like it was my own fault, more a result of my experiences and conditioning.
Sometimes I struggle opening up but Felicity was very patient with me and explained things in a way I could understand.
I’m very glad I got to have these sessions with Felicity, my goal was to shift to become the powerful, aligned, open and grateful business owner that I knew I could be, and charge and prices I know I’m worth without feeling the imposter syndrome!